Surtex 2014 - A Sign Of The Times ?

A big thanks to our regular clients that came to the booth this year, the new artwork in the print collection was well received. We met one or two new clients, and a couple came across from the stationery fair, but the show was definitely a lot quieter this year and it looked like the attendance was way down. After all the work that goes into the booth, and the new artwork, it is disappointing that the visitors to the show are getting less and less.

Building the wall at the front of the booth was a challenge, the edges of the foamcore had to fit into a quarter inch metal slot, so cutting the board was a precision job ! We sealed the joins at the back with white duck tape. it was hard to spot the join once all the artwork was up. 

An Oasis of fun amid the construction ! 

Surtex Booth 2014

This year we walled in the front of the booth, a first for Surtex ! It actually worked really well, in that it gave us an extra wall on which to put our artwork. Visitors accessed the booth via an open doorway, and it was very hard for them to resist looking in to see what was inside. Even the other vendors found that their curiosity got the better of them ! The booth stayed cool throughout the show and it offered privacy to the clients that sat down to view the prints. 

SURTEX 2013

A big thanks to everyone who came to see us at Surtex, it turned out to be one of our best shows ever !
Our new trend service Oodles Of Doodles was a big success, and got off to a great start at the show. Anyone who missed the chance to see the book at Surtex, will get the chance to see it on our next trip to the US, which will be in early July. We will hopefully be fitting in a trip to the UK as well, at the end of June.
It takes us all day to put the booth together for the show, and this year we took photo's showing the progress through the day :

It takes a while to get the posters to hang correctly, and then all the gaps in the graphics are filled with mocked up products, to show how the artwork can be used. It is a lot of work especially in the build up to Surtex, but we can tell from peoples reactions it is well worth it. A big thanks to Rebecca and Jennifer for making such great mock ups, and a big thank you to Jake in Malaysia for getting the posters printed for us too !

Surtex 2012

This year's Surtex was a little quieter than last year, but it was still very busy for us. The nice thing is we always seem to meet new clients each year, which is the reason we try to make the booth as exciting as possible. Sunday is turning out to be the busiest day in recent years, which is surprising as New York was in the middle of a heat wave when the show started ! Blue skies, bright sunshine and a multitude of weekend street markets would normally be a good reason not to be at a Trade Show, but visitors turned up in numbers from early on Sunday morning. There did seem to be more exhibitors this year, which is a good sign in the current economic climate, and walking round the hall the booths were looking bright and exciting.  
By Monday the weather had changed dramatically to grey skies and rain, and the Javitz decided to let it rain on a few of the Exhibitors as well ! Due to a few leaks in the roof of the centre, water was descending into the hall, and it was pot luck if you were underneath it or not ! We were lucky, but just two rows over a couple of the booths had to get covered in large sheets to protect the artwork while workmen fixed the leaks.
Surtex is a show we look forward to every year, it does take a lot of planning and work putting the displays together, but for us that is all part of the creative process as well.

Oh no, it's raining ! 

Surtex 2011 Update !

Thanks to everyone who came to our booth at Surtex this year. Last year was great but this show turned out to be our best ever, so all the planning and work that went into the booth was well worth it in the end !

Here are a couple of photo's of the booth :

The halloween theme really caught peoples eye this year, and the bigger booth really helped with being able to work with more people at the same time.